A few weeks ago, Eriq Gardner of the Hollywood Reporter wrote an interesting article about Disney’s recent skirmishes with Warner Bros. concerning numerous Wizard of Oz-related trademark applications that both companies have filed.

For Disney, the trademark applications pertain to its merchandising plans for the 2013 release of Oz, the Great and Powerful — “a prequel to the 1900 book by L. Frank Baum, told from the point of view of the Wizard.” (Fun movie trivia: Does anyone else remember Disney’s last Oz film? Headless, princess Mambi, anyone? Dorothy at the insane asylum? I suspect Disney is hoping you’d forgotten — but I never will!)

For Warner Bros., its applications (and oppositions to Disney’s applications) are geared towards protecting its rights in the ridiculously valuable Wizard of Oz film and related merchandise. And it’s no coincidence that, while Disney’s film is to be called Oz, the Great and Powerful, Warner Bros.’ new registration is for “The Great and Powerful Oz.”