Disney and Warner Bros. Duel on the Yellow Brick Road

A few weeks ago, Eriq Gardner of the Hollywood Reporter wrote an interesting article about Disney’s recent skirmishes with Warner Bros. concerning numerous Wizard of Oz-related trademark applications that both companies have filed.

For Disney, the trademark applications pertain to its merchandising plans for the 2013 release of Oz, the Great and Powerful — “a prequel to the 1900 book by L. Frank Baum, told from the point of view of the Wizard.” (Fun movie trivia: Does anyone else remember Disney’s last Oz film? Headless, princess Mambi, anyone? Dorothy at the insane asylum? I suspect Disney is hoping you’d forgotten — but I never will!)

For Warner Bros., its applications (and oppositions to Disney’s applications) are geared towards protecting its rights in the ridiculously valuable Wizard of Oz film and related merchandise. And it’s no coincidence that, while Disney’s film is to be called Oz, the Great and Powerful, Warner Bros.’ new registration is for “The Great and Powerful Oz.”

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Greenberg Glusker Fields Claman & Machtinger LLP | Attorney Advertising

Written by:


Greenberg Glusker Fields Claman & Machtinger LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.