Effective January 1, companies in California and around the world must be aware of new liabilities that relate to online privacy protections including practices relating to storing personally identfiable information. If your company operates a website, it’s a good time to review the privacy disclosures that are posted.
The new law is AB370, is an amendment to the Online Privacy Protection Act. Here is the summary for the Legislative Digest:
This bill would require an operator to disclose how it responds to “do not track” signals or other mechanisms that provide consumers a choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across different Web sites or online services. The bill would require the operator to disclose whether other parties may collect personally identifiable information when a consumer uses the operator’s Web site or service.