Do You Know What Day It Is? The Risks and Benefits of the Animal Spokesperson


Do You Know What Day It Is? The Risks and Benefits of the Animal Spokesperson

by Dan Brecher on October 9, 2013

Does Grumpy Cat have more Twitter followers than your business? If so, maybe it’s time for an animal spokesperson. Remember Tony the Tiger, the Energizer Bunny (Ok, those weren’t real animals, albeit great “spokespersons”).

From GEICO gecko to the Budweiser Clydesdales, animals generally make for good advertising. Companies frequently use animals to pitch products and promote brands, having nothing to do with the animals themselves, because they appeal to all ages, sexes and ethnicities.

Animals can also generate an emotional response that humans can’t seem to replicate. Given that three in five Americans own pet, commercials featuring dogs and cats tend to strike an immediate connection with the consumer. Classic examples include Spuds McKenzie and Morris the Cat.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Daniel Brecher, Scarinci Hollenbeck | Attorney Advertising

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