Do You Really Need More Twitter Followers? – Ideas from Day Two of New Media Expo

by JD Blogger LLC
Contact

Day two of the New Media Expo (NMX) brought out the heavy hitters.  Two of my favorite speakers from the day were Guy Kawasaki and Leo Laporte.

GuyKawasaki3First up was Guy Kawaski.  If you don’t know who Guy is, he is the former Chief Evangelist of Apple and author of several books including “What the Plus!” on using Google+.  He was great.  One thing that really struck me was when he discussed his reason for using social media.  He uses things like Twitter, Facebook, and Google+ as tools that provide him the opportunity to distribute his ideas and products.

In fact, he went so far as to say that “I have a wife and four kids, I don’t need anymore friends!”  I can relate.  As a husband and father of six kids sometimes the thought of constantly cultivating a bunch of new relationships can be very tiring.  It made me evaluate why I use social media and whether I use it as a method of building online relationships or simply a tool for distributing my ideas.

I think when it comes to using social media for lawyers it leans towards a tool for distribution.  Particularly if our writings or podcast is focused on potential clients.  It may be another story if our blog is geared towards other lawyers.

This is not to say that we can’t build relationships through the use of social media, it is just saying that there are more complex layers (such as not wanting to give legal advice online) when it comes to lawyers and the types of interactions they can have with potential clients online.

To end the day, NMX brought in Leo Laporte of TWiT (This Week in Technology).  Not only did Leo provide the Keynote address but he later MC’ed the 8th Annual Podcast Awards.  Leo’s keynote address was focused on new media with an emphasis on podcasting.leo

One of the things that really hit home with me is when Leo compared traditional media with the new media of today and implored all the new media content creators should not try and mimic the old media platforms.  For instance, a bloggers’ goal shouldn’t be to be exactly like a newspaper journalist; a podcaster doesn’t need to sound like a radio DJ to be beneficial to his listeners; and video producers shouldn’t be focused on becoming TV-lite.

I thought there are parallels with a law practice. Too many solo attorneys open shop with the goal in mind of creating a “mini-me” type law firm.  They want to create the same type of law firm as the one they just left – only on a smaller scale.

The solo law practice is a totally different creature from the medium-to-large sized  law firm.  It needs to be managed – and marketed – a different way.  The great thing about being a solo in this age is the wide range of mediums in which a single attorney can get his/her message out to a gigantic audience.

NMX has been great.  The podcast awards were awesome.  It was great to see categories that had world-wide corporations like ESPN competing with people who were literally creating a podcast in their basement.  I highly encourage all lawyer content creators to check it out next year.

 

Written by:

JD Blogger LLC
Contact
more
less

JD Blogger LLC on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Privacy Policy (Updated: October 8, 2015):
hide

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.

Security

JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at info@jdsupra.com. In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at: info@jdsupra.com.

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.