Search-engine optimization (SEO) and social media are controversial topics among law marketers. Do they work? Can they help generate clients? Well, yes, actually.
We undertook a project that proved it, representing a highly skilled middle-market Sao Paulo, Brazil law firm. In just 45 days, we moved them from complete search-engine invisibility (no Google rankings before page 10) to the very top of Google for many important referral-related searches, without touching their website.
The law firm beat out tens of millions of other results from competitors ranging from local and international law firms, to accounting firms like PwC and KPMG. This article shows how we did it, using blogs, Q&A sites, links building, and social media tools. It includes specific results and screen shots.
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