These days, it’s a given that within its collection of web properties, a law firm must have its own website. Every year, the legal industry spends a pretty penny hiring consultants, designers and copywriters to produce a website that will serve as the firm’s online headquarters.
Much attention is given (at least we hope it is…) to the aesthetics: colour and font choices, graphical images, photos, etc. And if the firm is smart, the actual content of the website is given just as much consideration. But what about the site’s most basic, fundamental element: the domain name? How much thought is given to the URL that firms hope their potential clients will click on in their search results?
This article will address some of the common issues lawyers and firms face when deciding on a domain name, as well as some more sophisticated tactics that may be taken advantage of. A little time spent considering domain name options up front can often result in benefits down the road.
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