[co-author: Sean Kelly]

The Registry Dansk Internet Forum (DIFO), responsible for the management of the Top Level Domain (TLD) .DK, recently announced that it had reduced by 3,000 the number of Internet websites selling counterfeit goods or involved in some form of scam.

This was largely due to DIFO introducing a more efficient identity check of the person or company behind a given .DK domain name.  Pursuant to this, Danish customers must be validated with NemID, a common secure login that can be used on many Danish Internet sites, while all foreign customers are assessed based on a risk assessment.  DIFO were subsequently able to remove domain names registered to persons that had not been able to or had refused to reveal their identity.

In March 2018, DIFO carried out an independent study that clearly showed the positive results that the introduction of the intensified identity checks had brought to the .DK zone.  At the last count there were only around 50 scam websites remaining, which represents around 0.12% of all .DK domain names.  The .DK zone is now surely one of the safest places to shop online.

As part of the exercise to make .DK a safe and trusted zone, DIFO have been working with e-mark, a not for profit organisation that represents more than 2,200 Danish companies with an online commercial presence by certifying websites that are deemed safe and trusted.

“We are very pleased with the excellent result DIFO has achieved by reducing the number of scam web shops that end with .dk. One scam shop is one too many, but at the current level, the .dk zone can be considered to be one of the safest zones in the world,” said the CEO of e-mark, Jesper Arp-Hansen.

This post is selected from our Anchovy News publication: Anchovy® is our comprehensive and centralised online brand protection service for global domain name strategy, including new gTLDs together with portfolio management and global enforcement using a unique and exclusive online platform developed in-house.

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