Dorsey & Whitney’s Roy Ginsburg on How He Uses His Blog Non-traditionally to Drive Business

Guests posts on leadership, trivia contests and pieces that have nothing to do with his practice area—that’s how Dorsey & Whitney Partner Roy Ginsburg goes beyond traditional means to utilize his blog, Quirky Questions, to drive new business for his firm. At The Hildebrandt Institute’s Social & Digital Media for Law Firm’s Forum, he discusses how being creative with your blog can be great for client development, how a legal blogger can meet the audience on their terms and just how much trouble he’s gotten in without an official See more +

Guests posts on leadership, trivia contests and pieces that have nothing to do with his practice area—that’s how Dorsey & Whitney Partner Roy Ginsburg goes beyond traditional means to utilize his blog, Quirky Questions, to drive new business for his firm. At The Hildebrandt Institute’s Social & Digital Media for Law Firm’s Forum, he discusses how being creative with your blog can be great for client development, how a legal blogger can meet the audience on their terms and just how much trouble he’s gotten in without an official editing/vetting process for his content (hint: none). See less -