Emerging Markets: Opportunity, Risk, and What it Means for Brand Protection

Monica Riva Talley, director at the intellectual property law firm Sterne, Kessler, Goldstein & Fox, P.L.L.C., discusses the opportunity and risk presented by emerging markets, and what it means in terms of a global brand protection strategy. She highlights the recent shift towards investment in developing markets, explains the practice of trademark squatting still prevalent in those areas, and mentions the importance of a global brand protection strategy given the risk inherent in developing markets.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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