In Episode 101 of The Wendel Forum (originally aired on June 29, 2013, on 960 KNEW AM radio), show moderator Dick Lyons, co-host of The Wendel Forum and co-founder of Wendel Rosen’s sustainable business practice group, welcomes Bill Acevedo, chair of Wendel Rosen’s sustainable business practice group and co-host of The Wendel Forum (did you get all that?).
In 2008, when Acevedo became chair of the law firm’s Green/Sustainable Business Practice Group, he wanted to take the group from start-up mode to an established business mode. The group was founded in 2003, around the time Wendel Rosen became the first law firm in the country to be certified as a green business. By 2008, the sustainable business space was really heating up. As practice leader, Acevedo’s challenge was to understand the paths and different focuses of various partners in the group and to demonstrate to clients the firm’s commitment to the space. He did outreach to explain what it meant to be a green law firm and to let clients know the partners in the group shared the passion and ideology of the people and companies they represented.
Even when the economy suffered a setback, the sustainable and organic companies represented by Wendel continued to thrive. Today, the biggest challenge for these companies remains access to capital. As natural products companies want to become more mainstream, they need to scale. And to scale, they need more capital. Experienced legal counsel can help with funding options.
Acevedo’s favorite Wendel Forum shows have been those focusing on surfing companies and organic food companies. With a longtime interest in the health of the ocean and in natural foods, the show has been a great way to marry Acevedo’s work and personal passions.
What was your favorite episode of The Wendel Forum?
Listen to the interview with Acevedo: Episode 101 of The Wendel Forum (26:06 mins; mp3)
960 KNEW AM Radio website: http://www.960KNEW.com
Dick Lyons’s online profile: http://www.wendel.com/rlyons
Bill Acevedo’s online profile: http://www.wendel.com/wacevedo