In Episode 65 of The Wendel Forum (originally aired on June 2, 2012, on 960 KNEW AM radio), show moderator Bill Acevedo, chair of Wendel Rosen’s sustainable business practice group, welcomes John Kalb, founder of EV Charging Pros, a consulting firm focused on electric vehicle service equipment systems. The company advises clients – CFOs, directors of sustainability, CEOs, facilities managers and electricians – regarding vendors, installation and other issues related to EV charging systems.
John Kalb, founder of EV Charging Pros
The Obama Administration wants one million electric vehicles on the road by 2015. Kalb believes one way to achieve the goal is for large fleets – Zipcar, Avis and similar companies that purchase hundreds of cars at one time – to switch to electric vehicles.
At the personal consumer level, though, the industry is still in the early adopters phase, primarily because most people have not yet had an electric driving experience. Kalb wants consumers to know that “the fun factor is high.” Bill adds that it’s like driving “a super-charged golf cart.” Plus, without oil, water or tailpipe emissions, EVs require little maintenance making the cost of ownership low.
Kalb notes that pre-purchase decisions usually center on range anxiety, post-purchase concerns usually focus on charging because consumers don’t see options other than their own houses. But Kalb is working to increase public and workplace charging opportunities.
Still, whether the Obama Administration’s goal is met depends not only on the consumer adoption rate but also infrastructure development. Bill and Kalb discuss recent legislation related to EV charging. California’s SB 209, for example, mandates that homeowners associations in multi-family environments can’t prevent individual homeowners from installing a charging station. Network chargers allow the capital cost to be borne solely by the EV owner.
Similarly, AB 631 makes it easier for shopping center owners, business owners and employers to own and operate charging stations. While the cost of charging stations is $6,500 to $10,000, the Public Utility Commission won’t regulate these alternative fuel stations. Usually, EV owners are happy to pay for that amenity and would more frequently patronize businesses with charging stations.
AB 2502, which is under consideration, would permit EV manufacturers to offer consumer financing of the cost (about $2,200) of residential chargers. Needless to say, the California legislature is putting policy in place to foster necessary infrastructure development.
Wendel Forum listeners, we’d like to hear from you: If more charging options were available, would you purchase an EV?