In Episode 79 of The Wendel Forum (originally aired on October 6, 2012, on 960 KNEW AM radio), show moderator Dick Lyons, co-founder of Wendel Rosen’s sustainable business practice group, welcomes Peggy Cross, founder of Bay Area-based EcoTensil, which produces eating utensils made from sustainable materials.
With a background in packaging and marketing, Cross developed a whole line of certified compostable eating utensils made from “silky smooth” paperboard, similar in mouth feel to a soda cup. The taster spoons are a particularly better alternative to plastic tasters, which are made from petroleum in China and are used for two seconds at ice cream shops, grocery stores or at trade shows, yet will exist on the planet for thousands of years. In contrast, EcoTensil’s taster spoon offers efficiencies in storage, shipping and waste management, and companies using it can offer customers something obviously greener. Interestingly, EcoTensil’s first clients, which still represent 25 percent of her business, were prisons because users can’t hurt themselves or others with a paper spoon.
In launching EcoTensil, Cross learned that everything in the start-up world takes longer than you think and costs twice as much money. As a result, she recommends not launching a start-up without an abundance of tenacity and perseverance. She also says that entrepreneurs should not just want to make money, but they must also have a passion for what they do.
Wouldn’t you like to ditch the splintery wooden taster spoon?
Listen to the interview with Peggy Cross: Episode 79 of The Wendel Forum (27:49 mins; mp3)
EcoTensil Website: http://ecotensil.com/about.html
960 KNEW AM Radio website: http://www.960KNEW.com
Dick Lyons’s online profile: http://www.wendel.com/rylons