This Special Alert from Jaffe PR analyzes the recent changes announced by the Florida Supreme Court and the Florida Bar that will have a significant impact on law firm Public Reputation management. In light of the Court’s decree that law firm Web sites are considered a form of advertising, subject to strict prohibitions administered by the Bar, attorneys licensed to practice in Florida and the firms in which they practice have until July 1, 2010 to conduct what will no doubt be a costly and labor-intensive review of their primary online Public Reputation tool. For those impacted by these changes, this Alert offers guidance on making the necessary changes to your Web site.