Today, another chapter of AlphaWatch. I saw an arresting display of Miracle Whip dressing at my local grocery store a couple of weeks ago. Certain members of my household cannot stand the stuff, so we don't generally buy it, and I had been blissfully unaware of the most recent label: (Please see article below)

I will grudgingly grant that the arrangement of the "MW" is clever insofar as it reads the same upside down as right side up, which is handy for a product package that might readily be placed in either orientation. Even so, my first impression of the design is that it looks like a big squirt of ketchup on a piece of bread. I'm not sure that this is the most effective way to promote a non-ketchup condiment brand at the point of purchase.

Please see full article below for more information.