Excuse Me, There's Some Ketchup on Your Miracle Whip Bottle

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Today, another chapter of AlphaWatch. I saw an arresting display of Miracle Whip dressing at my local grocery store a couple of weeks ago. Certain members of my household cannot stand the stuff, so we don't generally buy it, and I had been blissfully unaware of the most recent label: (Please see article below)

I will grudgingly grant that the arrangement of the "MW" is clever insofar as it reads the same upside down as right side up, which is handy for a product package that might readily be placed in either orientation. Even so, my first impression of the design is that it looks like a big squirt of ketchup on a piece of bread. I'm not sure that this is the most effective way to promote a non-ketchup condiment brand at the point of purchase.

Please see full article below for more information.

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Published In: Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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