Over the next several years, a huge expansion in the internet’s naming system is set to occur. ICANN (the Internet Corporation for Assigned Names and Numbers), the non-profit private organization charged with coordinating internet addresses, decided in 2011 to allow the creation of completely new generic top level domains (“TLDs”). Currently, organizations are restricted to a couple of dozen top level domains, such as .com, .org, .net or country code domains such as .CO.UK. With ICANN’s new policy, however, there could be hundreds or even thousands of additional TLDs, providing new opportunities for small businesses to sell goods and services online.
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