Let's just say, I'm honored for the privilege of having my writing and article about trademark truncation and two-faced brands published and featured in the prestigious and influential World Trademark Review magazine:
"While there are many successful examples of brand truncation, for both marketing professionals and trademark counsel the decision to create alternative faces for existing marks is one that should be approached carefully."
Please see full article below for more information.
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Intellectual Property Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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