Fashion, global e-commerce and harmonized legislation

We discussed fashion and online retail and the new related legal issues.

When a fashion company decides to approach e-commerce, it is likely that it will deal with different jurisdictions, taking into account, for instance, different data protection, consumer  and antitrust laws. Compliance with such laws may have a strong impact on the processes of a company, which should find the right balance between international standardization and local compliance. For instance, also in “harmonized” Europe while in UK the consent for processing personal data for marketing purposes may be given by an ”opt-out”, in Italy an “opt-in” is generally required.

Some efforts have been made to blend regulations. Will the new regulation on data protection or the implementation of the Directive 2011/83/EU on consumer rights really harmonize differences between different European legislations?