The new rule clarified that revocation of consent can be made via automated methods such as interactive voice responses, key press activation on robocalls, responding with “stop” or similar messages to text messages, or using designated website or phone numbers provided by the caller all will constitute reasonable means to revoke consent. If a called party uses any of these designated methods to revoke consent, it will be considered definitively revoked, and future robocalls and robotexts from that caller must cease. The caller cannot claim that the use of such a mechanism by the called party is unreasonable. Any revocation request made through these specified means will be considered “absolute proof” of the called party's reasonable intent to revoke consent. Furthermore, when a consumer uses a method other than those discussed in the rule to revoke consent, “doing so creates a rebuttable presumption that the consumer has revoked consent when the called party satisfies their obligation to produce evidence that such a request has been made, absent evidence to the contrary.”

The Commission also included a notice of proposed rulemaking, seeking comment on “whether the TCPA applies to robocalls and robotexts from wireless providers to their own subscribers and whether consumers should have the ability to revoke consent and stop such communications.” The rule will go into effect 30 days after publication in the Federal Register, except for certain amendments that will not be effective until six months following OMB review.