FCC Issues Guidelines for Marketing Mobile Applications

by Dan Brecher on October 1, 2012

As the number of smartphones and tablets continues to grow, mobile application development has become a multi-million dollar business. However, many of the start-ups behind these applications are not familiar with the applicable truth-in-advertising and privacy laws.

To address these concerns, the Federal Communications Commission recently issued a guide entitled Marketing Your Mobile App: Get It Right from the Start. The publication highlights that the FCC is closely monitoring the industry to ensure compliance with its regulations and is prepared to pursue violators.