FCC Issues Guidelines for Marketing Mobile Applications


FCC Issues Guidelines for Marketing Mobile Applications

by Dan Brecher on October 1, 2012

As the number of smartphones and tablets continues to grow, mobile application development has become a multi-million dollar business. However, many of the start-ups behind these applications are not familiar with the applicable truth-in-advertising and privacy laws.

To address these concerns, the Federal Communications Commission recently issued a guide entitled Marketing Your Mobile App: Get It Right from the Start. The publication highlights that the FCC is closely monitoring the industry to ensure compliance with its regulations and is prepared to pursue violators.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Daniel Brecher, Scarinci Hollenbeck | Attorney Advertising

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