The way that we communicate has changed. Technology and social media have altered how we keep in touch with friends and family. Whether it is a text message that you will be late for dinner, a Tweet about breaking news, or an Instragram picture of a family vacation, we are all affected. Social media is seamlessly weaving itself into the fabric of our lives. In fact, some are so addicted to social media that a condition called ‘‘FOMO’’ or fear of missing out has its own hashtag on Twitter.
The rise in influence of social media is difficult for any marketing department to ignore. Use of social media as a marketing and advertising tool is increasing in the life sciences industry—pharmaceutical, medical device and biotechnology—as well. It is a powerful medium to provide information to a public that spends an enormous amount of time on computers, tablets and smart phones. Forget web pages — almost every major pharmaceutical manufacturer not only has a Facebook page, but an active Twitter account too.
Originally published in Pharmaceutical Law & Industry Report on February 28, 2014.
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