Fear and Loathing on the Marketing Trail 2012

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It’s the New Year, and from your new-found perch on the StairMaster, you are reading a gazillion articles and blog posts about the 10 ways to succeed in business in the New Year. Some read like self-help books while others reiterate the life-affirming value of writing a marketing plan.

But eventually it all sounds like the adults on a Charlie Brown cartoon special. Those Charlie Brown characters can’t hear the adults because the adults aren’t clued in to their real concerns.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Knapp Marketing | Attorney Advertising

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