When the Federal Trade Commission (FTC) issued its privacy report in December 2010, it discussed the possibility of providing consumers with a universal choice mechanism, that would permit or prevent the collection and use of data regarding a consumer’s online searching and browsing activities. However, the Commission admitted that it lacked the authority to establish such a requirement without Congressional authorization. A bill introduced by Rep. Jackie Speier (D-CA) would provide the necessary authorization.
H.R. 654, titled the “Do Not Track Me Online Act,” would require the FTC to establish standards for an online optout mechanism that would allow consumers to “effectively and easily” prohibit the collection or use of any “covered information.”
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