First Impressions: Your Professional Appearance
by Donna Erickson
Erickson Marketing, Inc.
Ask any managing partner or law firm marketer about the importance of a lawyer's professional appearance, and get ready for an earful.
First impressions are formed in a matter of minutes - sometimes seconds.
How is your professional appearance?
Clients want their legal counsel to act and look like a lawyer - professional in appearance and in conduct. That doesn't mean you have to wear a suit every day. However, you never want to feel as though you should apologize for how you look. It is always better to err on the side of dressing up than down.
We recommend that our law firm clients ensure that their high standards of professionalism and excellence are reflected not just in the caliber of legal services, but also in their public images and reputations.
Personal appearance and presentation is important for partners, associates, contract lawyers, administrative management, receptionists, secretaries, paralegals and all members of the support staff.
In many firms, business casual has been replaced by casual.
Provide guidelines for attorneys and staff.
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