Florida Governor Rick Scott Wants More Tourists in Florida: Visit Florida Marketing Strategy as News Release of the Week

by Rosa Eckstein Schechter
Contact

Florida real estate developers and those interested in investing in Florida real estate, from timeshares to condominium projects to shopping centers, restaurants, and other projects that serve the big Florida tourist industry, will be happy to see that Governor Scott is continuing his work in promoting the Sunshine Shine to tourists.  Here, our news release of the week:

Governor Scott Applauds Florida’s Tourism Marketing

Signs HB 1001 to increase confidence in Florida’s timeshare market

Continuing his focus on promoting Florida’s tourism industry and its economic impact, Governor Rick Scott thanked the Florida Legislature today for increasing state funding for VISIT FLORIDA by 55 percent. Funding for Florida’s official tourism marketing organization will total $54 million during the fiscal year beginning on July 1, compared to $34.9 million in Fiscal Year 2011-12.

“To keep Florida in the front of travelers’ minds, VISIT FLORIDA is constantly fine-tuning our tourism marketing to attract business travelers and vacationers from around the world,” Governor Scott said. “This investment is good for Florida taxpayers because for every dollar spent on tourism marketing, VISIT FLORIDA generates $177 in tourism spending and $11 in new sales tax collections.”

During a visit today to the University of Central Florida Rosen College of Hospitality Management in Orlando, Governor Scott also signed House Bill 1001, relating to timeshares.

“As visitors enjoy their vacation and business travel to Florida, it is only natural for them to want to figure out ways to keep coming back, and timeshares can be a way for vacationers to keep returning to our state,” said Governor Scott. “Unfortunately, several scams involving timeshare marketers eroded investors’ confidence in the timeshare system.”

Attorney General Pam Bondi’s office received nearly 7,000 complaints during a nine-month period last year, more than all other consumer-related complaints combined. The most common complaints included false claims that the marketer had a specific buyer ready to purchase or rent the timeshare, unkept promises that the property would be rented within a certain period of time, and failure to honor cancellation policies.

“This legislation will cut down on timeshare fraud and protect owners from unscrupulous resale companies,” Governor Scott said. “As we fight this fraud, integrity will come back into the system, and people can feel more confident investing in Florida, and in the timeshare market.”

Governor Scott thanked Representative Eric Eisnaugle and Senator Andy Gardiner for working to pass the legislation and commended Representative Mike Horner, who leads the Transportation & Economic Development Appropriations Committee, for his work to increase VISIT FLORIDA funding.

About Florida Tourism

As the state’s No. 1 industry, tourism is crucial to Florida’s economy – generating 23 percent of the state’s sales tax revenue and employing more than one million Floridians.

In 2011, tourism was responsible for welcoming 86.5 million visitors to Florida and generated $67.2 billion in direct economic impact.

VISITFLORIDA.com is the No. 1 trafficked state destination marketing organization website in the country.

For every dollar spent on tourism marketing, VISIT FLORIDA generates $177 in tourism spending and $11 in new sales tax collections.

VISIT FLORIDA’s vision is to establish Florida as the No. 1 travel destination in the world.

Every 85 visitors supports one Florida job, which means a growing tourism industry equates to increasing employment and a stronger economy.

 

Written by:

Rosa Eckstein Schechter
Contact
more
less

Eckstein Schechter Law on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Privacy Policy (Updated: October 8, 2015):
hide

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.

Security

JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at info@jdsupra.com. In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at: info@jdsupra.com.

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
Feedback? Tell us what you think of the new jdsupra.com!