Focus on Franchise Law - November 2011


In This Issue:

1 OLF Targets the Use of English on Commercial Signage in Quebec

2 Contact Us

Excerpt From OLF Targets the Use of English on Commercial Signage in Quebec

This week the Office québécois de la langue française (“OLF”) officially launched a campaign targeting the use of English trademarks on the commercial signage of companies operating in Quebec. This campaign focuses mainly on high profile multinational chains, franchises and big box stores, but applies to all businesses using only English words on commercial signage in Quebec. The OLF’s goal is for all commercial signage in Quebec to include a French generic or descriptive word or phrase alongside the existing English trademarks. Commercial signage could include outdoor and indoor signs, whether printed or handwritten, as well as window displays, product displays, and signs on vehicles.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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