Food advertising aimed at kids is on center stage

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Earlier this year we predicted that in 2011 there will be increasing backlash against fast food, particularly when marketing it toward children. By way of example, we cited the recently enacted San Francisco ban of McDonald’s Happy Meals. Shortly thereafter, we posted about a class action lawsuit that had been filed in California wherein it was claimed that McDonald’s encouraged childhood obesity by enticing children to eat unhealthy meals via its Happy Meals.

Since then, the Wall Street Journal reports that the fast food industry is fighting back by lobbying for the enactment of regulations that would prevent local governments from passing laws anti-”Happy Meal” laws. As explained in the WSJ post, Arizona has already enacted legislation of this type and Florida may soon follow...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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