Food Litigation Newsletter - November 12, 2013

In This Issue:

- Recent Significant Developments and Rulings

..Court Rains on Plaintiff’s Vitamin Drink Suit Parade

..Potato Chip Misbranding Claims Half-Baked, Says Court

..Court: Pasta Claims Need More Sauce

- Regulatory Update Regarding Trans Fats

- New Filings

- Excerpt from Court Rains on Plaintiff’s Vitamin Drink Suit Parade:

Maple v. Costco Wholesale Corp., No. 12cv5166 (E.D. Wash.): The court has dismissed without leave to amend the plaintiff’s amended complaint in a matter alleging that VitaRain Tropical Mango Vitamin Enhanced Water Beverage (“VitaRain”), bottled by Niagara Bottling and sold by Costco, lacked proper disclosures. The complaint charged that the drink packaging failed to disclose that the beverage contained caffeine; failed to disclose the relative amount of caffeine in the beverage; and falsely claimed that the beverage was a “natural tonic” containing “natural caffeine.” The court held that the allegation that the name “VitaRain” falsely conveyed that the drink is “nutritional, healthy and full of vitamins only” was implausible because the name “VitaRain” was itself “nonsensical.” Additionally, the court found that the complaint failed to plead that the drink truly was unhealthy, or to specify what statements the plaintiff actually read on the label.

Please see full Newsletter below for more information.

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Topics:  False Advertising, Food Marketing, Misbranding, Trans Fat

Published In: Civil Procedure Updates, Communications & Media Updates, Consumer Protection Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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