For brands seeking to make an impact, is creating an app always the best plan?

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Viveka von Rosen, HBC's Director of Social Media Training, joins Rishi Dave, executive director of online marketing for Dell, Graham Gunn, SVP, digital creative director for MSLGroup, Jared Hendler, EVP, global director of digital and creative services for MWW Group, and Scott Monty, global digital communications manager for Ford on a PRWeek panel discussing apps for corporate brands.

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