Marketers are embracing LinkedIn as the hottest tool around. LinkedIn’s Influencer Program is drawing huge numbers. So you’d think CMOs of the Fortune 100 would use LinkedIn aggressively to strengthen their companies’ online branding, attract new business and partnership opportunities, and promote corporate thought leadership. Right?
For each CMO in the Fortune 100, we calculated a “PeopleLinx Score” which measures LinkedIn effectiveness. Here’s what we found:
16 CMOs are LinkedIn Rockstars.
10 CMOs don’t have LinkedIn profiles.
6 CMOs use LinkedIn just as a Rolodex.
4 CMOs list their previous role as their current employment
Want to measure and improve your employees’ effectiveness on LinkedIn? Go to www.peoplelinx.com.
Fortune 100 CMOs on LinkedIn – The PeopleLinx Scores