This Friday, April 15, marks the 10th anniversary of Endangered Species Day. Events are scheduled throughout the country to recognize conservation efforts to protect endangered species and their habitats, which have occurred primarily as a result of the federal Endangered Species Act of 1973. For example, zoo staff at the Naples Zoo in Florida will be working to educate guests about the endangered animals living at the zoo, including Malayan tigers, cheetahs, and leopards.

Conservation groups are taking the opportunity to raise funds for endangered species conservation. The World Wildlife Fund has set up a Twitter campaign that raises money each time an endangered species emoji is tweeted. Project AWARE has introduced the My Ocean Challenge asking donors to raise funds to protect marine species.

To find an event near you celebrating the day, click here.