Beiersdorf, Inc., the maker of skin cream Nivea, has reached an agreement to settle charges of false advertising with the Federal Trade Commission. The proposed settlement includes a $900,000 fine and prevents the skin cream maker from making representations that regular use of its My Silhouette! skin cream significantly reduces consumers’ body size.
According to the FTC administrative complaint, Beiersdorf, Inc. marketed its skin cream My Silhouette! using false claims that by applying the cream’s “Bio-slim Complex,” consumers would see visual results of weight loss. “The tried and true formula for weight loss is diet and exercise,” stated FTC Chairman Jon Leibowitz. The company used nationwide television ads and search engine optimization techniques in its advertising campaign. Agreements with Google provided that when consumers searched the words “stomach fat,” “Nivea slim silhouette,” or “thin waist” on the search engine, they found ads implying that My Silhouette! could tone their stomachs, thin their waists, and help them lose weight.
Please see full article below for more information.
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.