FTC Endorsement Guidelines Impact MLM/Direct Selling

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Every step you take, I’ll be watching you…Sting, The Police

For better or worse, mlm/network marketing/direct selling companies and their distributors will be impacted by recently adopted FTC Guidelines that impact distributor endorsements and testimonials in online ads, blogs, social networking and other media.

On October 5, 2009, the Federal Trade Commission published a notice that it is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising. The revised Guide basically updates the earlier Guide with particular attention to the use of endorsements, and testimonials on blogs, in word-of-mouth advertising campaigns and on new media platforms, and became effective December 1, 2009.

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