In a cybermarket full of every product and service imaginable, advertisers go to great lengths to make their products stand out by grabbing consumers’ attention and interest. In recent years blogs have become a popular forum for sharing tips and information, and advertisers have used blogs to promote their products.

While advertisers are perfectly entitled to tout their products’ positive attributes, they must do so honestly and transparently. An advertiser that poses as an ordinary consumer reviewer risks paying the price through FTC enforcement.

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