FTC Green Marketing Guides

The Federal Trade Commission (“FTC”) announced the release of revised “Green Guides” on October 1, 2012. The Green Guides are intended to help marketers avoid making misleading environmental claims.

The Green Guides are not laws or regulations but they describe claims the FTC may or may not find deceptive under Section 5 of the FTC Act.

The revised FTC Green Guides include updates and new sections.

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