FTC Prevails In Case Against Pom Wonderful: Court Issues 20-Year Injunction Barring Unsubstantiated Health Claims

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Earlier this week an administrative law judge ruled in favor of the FTC in its closely watched trial against Pom Wonderful, finding that years of advertising by Pom Wonderful falsely exaggerated the health benefits of pomegranate juice and dietary supplements.

The ruling, however, was not a complete victory for the FTC. The judge also rejected the FTC's arguments that aggressive health claims for foods and dietary supplements should be held to the same standard as drug advertising. And the judge declined to order the FTC's requested remedy, which would have required Pom Wonderful to obtain FDA pre-approval before making disease treatment and prevention claims for its products ever again.

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