The Federal Trade Commission (FTC) issued a report in March 2012 setting forth best practices for businesses to protect the privacy of American consumers and give them greater control over the collection and use of their personal data.
The report, titled Protecting Consumer Privacy in an Era of Rapid Change: Recommendations For Businesses and Policymakers, calls on companies handling consumer data to implement several recommendations for protecting privacy. The FTC website outlines the guiding principles in this effort: http://goo.gl/QtV2I
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