FTC Signals Tougher Standard for Online Tracking Disclosures

more+
less-

On June 4, 2009, the Federal Trade Commission (“FTC” or “Commission”) announced a proposed consent agreement with Sears Holdings Management Corporation (“SHMC”).[1] The settlement is not final and does not include any finding of wrongdoing by SHMC, but it sends a strong signal that the FTC will subject online tracking of consumer behavior to a stringent standard of disclosure. Firms that offer or rely upon behavioral advertising or other online data collection activities should be aware of the proposed settlement, and should assess the prominence and completeness of the disclosures they make to consumers in light of the SHMC proceeding.

Please see full update for more information.

LOADING PDF: If there are any problems, click here to download the file.

Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates, Privacy Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Morrison & Foerster LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »