The Federal Trade Commission staff believes significant changes are needed in how businesses collect, use and transfer information regarding individuals. On December 1, 2010 the FTC issued a 122-page report that recommends a broad new legal framework for protecting consumer privacy — a framework that would impose many new restrictions on businesses that use data about individuals.
The report, “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policy Makers,” advocates providing consumers with more control over use of information about themselves; changing the structure, language, provisions and dissemination of privacy policies; and creating a new, browser based “Do Not Track” mechanism for online behavioral advertising.
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