FTC Staff Pushes for Enhanced Privacy Laws


The Federal Trade Commission staff believes significant changes are needed in how businesses collect, use and transfer information regarding individuals. On December 1, 2010 the FTC issued a 122-page report that recommends a broad new legal framework for protecting consumer privacy — a framework that would impose many new restrictions on businesses that use data about individuals.

The report, “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policy Makers,” advocates providing consumers with more control over use of information about themselves; changing the structure, language, provisions and dissemination of privacy policies; and creating a new, browser based “Do Not Track” mechanism for online behavioral advertising.

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