FTC Updates Its “Dot Com Disclosures” with a Focus on Social Media Advertising

On March 12, 2013, the Federal Trade Commission (“FTC”) issued an update to its “Dot Com Disclosures” guide to advertisers on making effective online disclosures. In doing so, the FTC has driven home the points that:

• The consumer protection laws apply to all advertisers, regardless of the medium used—and including social media, even where there is limited space;

• Disclosures required to avoid deception or to otherwise comply with the law must be presented in a clear and conspicuous manner...

Please see full alert below for more information.

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Topics:  Advertising, Disclosure Requirements, Dot Com Disclosure Guide, FTC, Social Media

Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates, Consumer Protection Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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