This blog post is the companion post to the video: You Must Possess or Buy MLM Experience. The following is the transcript of MLM Attorney Jeff Babener’s own words.
Credit to ngould
MLM business experience: Do you possess it already or should you buy it?
Hi, I’m Jeff Babener of MLMLegal.com and I would like to talk to you today about MLM business experience. Do you possess it already or should you buy it?
Multilevel marketing is not just any business. It is not retailing, franchising, e-commerce, the internet, or .com selling.
Multilevel marketing, under all its names: direct selling, network marketing, direct sales, party plan, and multilevel marketing, is a unique beast. To launch this business you must have a substantial background in direct selling and be well grounded.
There are written and unwritten principles. If you know your product and you have a passion to bring it to the public, but you lack industry experience, then you must buy that experience. You may hire key employees in such positions as CEO, COO, sales, marketing, customer service, and distributor relations, etc. The payroll will add up fast, and unless your capitalization can sustain the ongoing cost, you should seriously consider outsourcing the solutions for this type of expertise.
The first suggestion that I would make is for you to consult with you MLM attorney, who is familiar with the best resources in the business. Such established industry experts in areas of MLM startup implementation, compensation plan design and software selection are often invaluable assets to your business team. Above all, don’t launch your company without in-house or outsourced MLM business experience.
Wishing you the best in your MLM business, I’m Jeff Babener.
This article is also available on our blog at: http://mlmlegal.com/MLMBlog/?p=380