Gene Grabowski on American Airlines' Brand Challenges

LEVICK Executive Vice President Gene Grabowski discusses the problems currently confronting American Airlines and outlines what the carrier can do to regain passenger confidence. American needs to address issues related to safety, labor strife, and its aging fleet as soon as possible. The longer it waits, the further trust in its brand will erode.

American would be well-advised to partner with credible, influential third-parties who can See more +

LEVICK Executive Vice President Gene Grabowski discusses the problems currently confronting American Airlines and outlines what the carrier can do to regain passenger confidence. American needs to address issues related to safety, labor strife, and its aging fleet as soon as possible. The longer it waits, the further trust in its brand will erode.

American would be well-advised to partner with credible, influential third-parties who can share the airline’s point of view and discuss its corrective actions from a perspective that is neither defensive nor combative. It must also do everything possible to ensure an optimal service experience in every instance of passenger contact – from the ticketing to taxiing and all points in between. See less -