Get Your Flu Here! (aka: Don’t Miscommunicate on Your Construction Project!) (Tue Tip)

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Continuing our theme from last week’s donkey sign about communicating clearly with your client, today we have another sign to add to our growing collection. This one is an example of marketing-gone-awry, and comes to us from the good folks at Target (see alert below for sign):

Now, I’m sure the marketing folks thought that “Flu HQ” was a nice little rhyme. However, I’m not sure Target really wants to be known as the headquarters of the annoying, damaging, and sometimes fatal disease called the flu.

I’m sure what Target meant by “Flu HQ” was that it carried all of the supplies and medicines needed to help alleviate flu symptoms. But that’s not exactly what it is saying by this sign.

Please see full tip below for more information.

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