Google+ Adds Automatic Authorship

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Google Authorship is a method for attaching a specific author to online content so that the author can be associated with his or her work across the Internet, no matter where it is published. Google advertises Authorship as a good way to validate content, help get discovered and attract more readers.

The little pictures you see next to some search results are displayed because of Authorship. If you see those images, it means Google has determined, through both markup and a linked Google+ account, that the person shown is responsible for the content being presented. There is still much discussion in the SEO community about whether or not adding Authorship helps with search marketing, although many people have reported positive results in terms of both ranking and click-through rate post implementation.

Google recommends using Authorship as one method of building reputation and establishing trust. At the March 2013 Search Marketing Expo West, Google Distinguished Engineer (and webspam guru) Matt Cutts was asked about the significance of Authorship. He responded, “Reputation will matter more and more as we move forward. Over time, we (Google) will be caring more about...CONTINUE READING

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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