I ran across the infographic below a few days ago and am just beginning to wrap my mind around the fact that it says only around 62% of law school graduates this year will find a job – down more than 20% from 2011!

And if you’re a lawyer in California, Texas, Illinois, Florida, Ohio, Pennsylvania, New York or New Jersey, you’re facing the most competition for legal services. So how do you prevail?

As I was explaining to our Rainmaker Retreat attendees in Las Vegas last weekend, in today’s environment, attorneys must be able to differentiate themselves and clearly answer the #1 question in prospect’s minds, “Why should I hire you versus anyone else or doing it myself?”