Greenwashing: Avoiding Greenwashing: The Brave New World of Environmental Marketing Claims

more+
less-

......Although most companies undoubtedly attempt to market products and services accurately while extolling their purported environmental virtues, some have been accused of taking advantage of consumers? growing ?eco-consciousness? by exaggerating the environmentally beneficial qualities

of those products and services. Many more are said to have not provided consumers with sufficient information regarding the overall environmental costs and benefits involved in the manufacture and distribution of the products for which ?green? claims are being made?

often referred to as ?life cycle assessment.? Such accusations are increasingly being referred to as ?greenwashing??that is, deceptive or misleading

statements to consumers about the environmental practices of a company or the environmental benefits of a product or service. These practices may soon give rise to increased government enforcement of false advertising and securities statutes, and raise the potential for a new

genre of consumer and class action litigation.

Please read full legal article for more information.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Morrison & Foerster LLP | Attorney Advertising

Written by:

more+
less-

Morrison & Foerster LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×