Happy Differentiated New Year: Setting Your Firm Apart in 2013 (Jordan Furlong)

more+
less-

Readers of a certain age will remember when U2 first sang: “Nothing changes on New Year’s Day.” Not the most uplifting message, perhaps, at this happy time of renewal and fresh starts. But we all know that it’s largely true nonetheless. Resolutions break; old leaves turn back over; life on January 2 tends to go on much as it did before.

Something, however, does need to change within your law firm over the course of this upcoming year. Specifically, your firm must visibly differentiate itself from its competitors in its key markets.Y ou need good answers to client questions like “Why should we hire you?” and “What makes you different and better than anyone else?”

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Edge International Consulting | Attorney Advertising

Written by:

more+
less-

Edge International Consulting on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×