Happy Differentiated New Year: Setting Your Firm Apart in 2013 (Jordan Furlong)


Readers of a certain age will remember when U2 first sang: “Nothing changes on New Year’s Day.” Not the most uplifting message, perhaps, at this happy time of renewal and fresh starts. But we all know that it’s largely true nonetheless. Resolutions break; old leaves turn back over; life on January 2 tends to go on much as it did before.

Something, however, does need to change within your law firm over the course of this upcoming year. Specifically, your firm must visibly differentiate itself from its competitors in its key markets.Y ou need good answers to client questions like “Why should we hire you?” and “What makes you different and better than anyone else?”

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