Has Your Business Start-up Registered Its Trademarks?

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Has Your Business Start-up Registered Its Trademarks?

by Kenneth C. Oh on August 15, 2013

When starting a new business, intellectual property concerns should certainly be on your

“To Do” list. Your company’s name, logo, trade secrets and inventions may one day be

your greatest assets.

Despite the importance, many start-ups are unsure about when it is the right time to apply for registered trademarks and other IP protections. The short answer is, the sooner the better.

With regard to trademarks, you can establish rights in a trademark based on use of the

mark in commerce without seeking registration with the U.S. Patent and Trademark

Office. However, the time and expense it takes to file a formal registration is well worth

it in the long run.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Kenneth Oh, Scarinci Hollenbeck, LLC | Attorney Advertising

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