Has Your Business Start-up Registered Its Trademarks?
by Kenneth C. Oh on August 15, 2013
When starting a new business, intellectual property concerns should certainly be on your
“To Do” list. Your company’s name, logo, trade secrets and inventions may one day be
your greatest assets.
Despite the importance, many start-ups are unsure about when it is the right time to apply for registered trademarks and other IP protections. The short answer is, the sooner the better.
With regard to trademarks, you can establish rights in a trademark based on use of the
mark in commerce without seeking registration with the U.S. Patent and Trademark
Office. However, the time and expense it takes to file a formal registration is well worth
it in the long run.
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