Here’s Another D-Word


Here is a blast from the past: The D-Word: What Ever You Do, Don’t “Describe” Your Brand!

And, here is something a little more recent that I found on a recent business trip to Las Vegas:

So, let’s file this one in the AlphaWatch file.

There appears to be no tiring of single-letter branding.

Remember the V Bar, also located in Las Vegas?

Here’s yet another example of single-letter branding in Sin City:

Marketing types, thoughts about single letter branding?

Legal types, thoughts about the possible scope of rights?

By the way, does anyone call Gatorade by the letter G, nearly five years later?

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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