If you read my posts regularly, you'll know that I have a passion for social media. I don't think it's the be all and end all of business development tools, of course, but I do have a fondness for it and an interest in sharing that fondness with my attorneys.

So I jumped at the chance to present a more in-depth look at LinkedIn to our group at the 2011 23rd ILN Annual Meeting on Saturday morning. I wanted to stick to what I thought were the most relevant points about LinkedIn, and what would give our attorneys the greatest impact - and for me, there was no greater joy than sitting with one of our attorneys during the subsequent breakout session and helping him fill out his profile, as he repeated back to me snippets of what I'd said.