Holiday Advertisements Can Lead to Liability for New York and New Jersey Businesses
by Michael Cifelli on December 7, 2012
The competition to attract holiday shoppers can be fierce, particularly as the economy continues to struggle. As a result, many New York and New Jersey businesses are offering “free gifts” and other promotions.
However, as demonstrated by a recent lawsuit against Toys “R” Us, retailers unable fulfill promises made through promotional advertising could face significant liability. The class-action lawsuit accuses of the toy retailer of engaging in a “modern bait and switch scheme,” by making promises regarding “free gifts” that it never intended to keep.
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